Lagos · Updated 2026

E-Commerce Website Design in Lagos

We design and build e-commerce websites for Lagos brands that need to sell — beauty, fashion, food & drink, electronics, lifestyle. Every store ships with Naira payments, WhatsApp checkout fallback and conversion tracking from day one.

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What this means in Lagos

E-commerce website design in Lagos is the practice of building online stores tailored to Nigerian shoppers — Naira pricing, Paystack/Flutterwave checkout, WhatsApp as a parallel sales channel, and delivery integrations with GIG, Kwik and Sendbox. A well-designed Lagos store typically converts at 1.5–3% versus 0.3–0.8% for generic templates.

What's included

1Custom storefront design (no recycled Shopify themes)
2Paystack and Flutterwave checkout with card, bank transfer and USSD
3WhatsApp checkout fallback for shoppers who don't trust online payment
4Inventory, variants, discount codes and abandoned-cart email
5Mobile-first design — 80%+ of Lagos shoppers buy on phones
6Meta Pixel, GA4 and conversion API for accurate ad attribution

Lagos Pricing

Transparent Naira pricing. No hidden fees.

Tier	Price (NGN)	Includes	Turnaround
Starter Store	₦400,000 – ₦700,000	Up to 50 products, Paystack, WhatsApp checkout, basic SEO	2–3 weeks
Full E-Commerce	₦800,000 – ₦1,800,000	Unlimited products, variants, abandoned cart, blog, email	4–6 weeks
Custom Commerce	₦2,000,000+	Subscriptions, B2B portals, multi-currency, ERP integrations	8–12 weeks

How to choose (checklist)

Demand live store URLs and ask for their conversion rate data

Verify Paystack and Flutterwave are both supported (Lagos shoppers split)

Require WhatsApp checkout as a fallback — non-negotiable for Nigeria

Check mobile load speed on a 3G connection, not desktop fibre

Confirm you own the product data export and store admin

Frequently Asked Questions

How much does an e-commerce website cost in Lagos?

A starter Lagos store runs ₦400,000–₦700,000. A full e-commerce build with abandoned-cart recovery, blog and email automation costs ₦800,000–₦1.8M. Custom commerce (subscriptions, B2B, ERP) starts at ₦2M.

Should I use Shopify or a custom-built store in Nigeria?

Shopify works but charges in USD and 2% per transaction on top of payment fees — painful at Nigerian margins. Custom-built stores on Paystack/Flutterwave charge only the gateway fee (~1.5%) and let you add WhatsApp commerce natively, which most Lagos shoppers prefer.

Do you integrate WhatsApp checkout?

Yes — every store we build has a 'Buy on WhatsApp' fallback that pre-fills cart contents into a message to your sales number. It typically recovers 15–25% of shoppers who abandon the standard checkout.